Creative Spark

Identity and Branding for Sheffield Hallam University’s degree show

Creative Spark is Sheffield Hallam University’s annual degree show comprising of 18 art and design courses throughout the university and is a major feature on the university’s calendar. The Project Spark competition is open to the entire university offering students the chance to create a concept and brand for the show in order to publicise the event throughout the entire city as well as around the university campuses.

My concept and designs were shortlisted to the final five, at which point I delivered a successful professional pitch to the university’s marketing team and a ‘steering group’ responsible for the exhibition.

The pitch was successful and I was invited to design and produce all of the media to be used for the 2013 Creative Spark exhibition.